Ongoing Exploration
Typography Experiments
A living collection of typographic explorations examining letterform, motion, hierarchy, and the expressive potential of text. These experiments inform my approach to visual communication across all design work.
Display Study 01
Type
is
Voice.
Approach
Every letterform carries meaning beyond its phonetic value. These experiments explore type as material — something to be shaped, animated, and composed with intention.
Tools
Variable fonts, CSS custom properties, After Effects, Figma, and occasionally hand-drawn studies. The medium follows the question being asked.
Application
Insights from these explorations feed directly into client work — informing typographic choices, motion design, and visual hierarchy decisions.
Ongoing Studies
Kinetic Letterforms
Exploring motion principles applied to individual letterforms. Each character becomes an animated object with weight, tension, and rhythm.
Modular Type Systems
Building typefaces from geometric primitives. Investigating how constraint breeds creativity in letterform construction.
Responsive Typography
Fluid type scales and variable font axes responding to viewport, scroll position, and user interaction.
Typographic Hierarchy Studies
Systematic explorations of scale, weight, and spatial relationships in editorial layouts.
Hierarchy Studies
Study 01 — Scale Contrast
Headline
Supporting text provides context and draws the reader into the content.
Body copy at 14px with generous line height creates comfortable reading rhythm for extended passages.
Study 02 — Weight Progression
900 Black — Maximum Impact
700 Bold — Strong Emphasis
600 Semibold — Subtle Strength
500 Medium — Balanced
400 Regular — Quiet Foundation
300 Light — Whisper
Study 03 — Tracking Variations
Tight tracking for headlines creates density and impact
Default tracking maintains neutral readability
Wide tracking opens space and adds formality
Extended tracking for small caps and labels
Typography is fundamental to how I approach all design work. These ongoing experiments sharpen the eye and inform every project.
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